Ryman Superbrands

About Superbrands

The UK’s Superbrands are identified annually through an extensive and robust research process that measures the equity of thousands of brands, in both direct-to-consumer and business-to-business markets. Only the most highly-regarded achieve the status of Superbrand.

The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA).


What is a Superbrand?

All voters considered the following definition and criteria when judging the brands:

‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

  • Quality: Does the brand provide quality products and services?
  • Reliability: Can the brand be trusted to deliver consistently?
  • Distinction: Is it well known in its sector and suitably different from its rivals?


Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands comments: ““In a year in which Brexit has dominated British press and there is a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so for Ryman to claim the number 1 spot in the Support Services - Office Supplies category is no mean feat. This achievement confirms Ryman’s Superbrand status once more in the eyes of UK business professionals, as well as leading marketing experts. This is a recognition those at Ryman should be proud of and reflects the efforts they have put in over the past 12 months to retain this accolade.


Simon Childs, Head of B2B and Education at Ryman, said: “We are delighted to have been awarded Superbrands status by our fellow business professionals. This is a special year for Ryman as we celebrate our 125th year and this achievement is testament to the excellent customer service and product expertise which have remained at the heart of what we do for all those years."


To sign up for a Business account click here