Theo Paphitis #SBS - Small Business Sunday

Small Business Sunday

Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for his star role in TV's Dragons' Den. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and joint owner of Red Letter Days. Theo is also a mentor and investor to many other business acquainted via the 'Den' including MagicWhiteboard, Wedgewelly and Value My Stuff.

Each Sunday Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM count.

The tweets are reviewed and each week Theo chooses his favourite lucky 6 who are then re-tweeted. As he has nearly a quarter of a million followers, this provides a massive boost to the chosen lucky businesses.

The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance, hard work and a smidgen of luck comes in handy.

Visit the Theo Paphitis Small Business Sunday website to find out more

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