Animouth Pencil Cases | National Enterprise Challenge | Ryman®
July 9, 2019 / Inspire

Ryman National Enterprise Challenge


The Ryman National Enterprise Challenge continues to motivate and inspire secondary school students to achieve amazing things. The brainchild of Cousins Ben and Michael Dyer, the initiative is now the largest enterprise and employability competition for high schools up and down the country.


The National Enterprise Challenge has been supported by Ryman for the last 6 years and in our Chairman Theo Paphitis’ own words "Some of the best pitches I’ve seen on The Ryman National Enterprise Challenge over the years have been even better than the ones I saw in the den!”


So what have the next generation of businessmen and women been thinking up? The 2018 key stage 3 challenge saw a group of 14-year-old students from Wimbledon High School become stationery entrepreneurs after TV Dragon, Theo, gave them a surprise shot at bringing their designs to life. Runners up in the overall competition, their eye-catching design and out of the box product concept caught Theo’s eye so he invited them to pitch their idea to the Ryman Buying Team.





The Buyers were blown away and have since worked closely with the children to develop the range, including them in the full product journey; from logos to how the display will look in stores.





Discover 'Animouth' pencil cases available in 4 cute animal designs, featuring ultra-trendy (and impossible not to touch) reversible sequins! Designed to appeal to the target market of 7 – 11-year-olds, this pencil case range will form a key part of Rymans Back to School offering.


Shop Animouth Pencil Cases Now!


Available online and instore, but be quick, stocks are limited! Introducing Marvin the monkey, Levi the Lion, Priya the Panda, and Pebbles the Penguin. This ambitious group of students also created the hashtag #backzooschool as part of a social media competition giving customers the opportunity to win a zoo-keeping experience at Drusilla’s Park!



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